OUR NEW INITIATIVE:
TOGETHER, WE’RE COMMITTED TO GETTING EVERY BOTTLE BACK

Our plastic bottles are made to be remade. We are carefully designing them to be 100% recyclable – even the caps. Our goal is for every bottle to become a new bottle, and not end up in oceans, rivers, beaches and landfills. And that means we are using less new plastic.

That’s why America’s beverage companies have launched a new initiative to get Every Bottle Back. This unprecedented commitment includes:

• Working with World Wildlife Fund ReSource: Plastic to reduce our plastic footprint

• Investing through The Recycling Partnership and Closed Loop Partners to modernize the recycling infrastructure in communities across the country

• Increasing awareness about the value of our 100% recyclable plastic bottles

• Introducing voluntary messaging on packages about our 100% recyclable plastic bottles and caps

See How We’re Doing It

Watch to learn about our new initiative to get EVERY BOTTLE BACK.

All Plastic Isn’t the Same

What makes our bottles unique is what they’re made from. It’s a light and strong plastic material called PET that’s in high demand because it’s 100% recyclable and can easily be remade into new plastic bottles and many other everyday products.

When we get our plastic bottles back, they can be used by our beverage companies to make new bottles or by other consumer goods companies to make products like coats, shoes, furniture, park benches and even playground equipment.

Our bottles are unique because they were designed to be used again and remade into something new, and not end up in oceans, rivers, beaches and landfills.

Supporting Community Recycling

We are partnering with The Recycling Partnership and Closed Loop Partners to help collect our valuable bottles through community recycling programs so they can be remade. Learn how we’re working together to make recycling easier for consumers.

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Our Progress

America’s beverage companies have saved HUNDREDS OF MILLIONS of pounds of raw materials through lightweighting and packaging reduction.

Keurig Dr Pepper will have 100% recyclable or compostable packaging and use 30% post-consumer recycled content across its portfolio by 2025.

PepsiCo will make 100% of its packaging recyclable, compostable or biodegradable by 2025.

The PlantBottle™ designed by The Coca-Cola Company has prevented 150,000 metric tons of CO2 emissions in North America alone.

Resources

Every Bottle Back Infographic
Environment Infographic