OUR NEW INITIATIVE:
TOGETHER, WE’RE COMMITTED TO GETTING EVERY BOTTLE BACK
Our plastic bottles are made to be remade. We are carefully designing them to be 100% recyclable – even the caps. Our goal is for every bottle to become a new bottle, and not end up in oceans, rivers, beaches and landfills. And that means we are using less new plastic.
That’s why America’s beverage companies have launched a new initiative to get Every Bottle Back. This unprecedented commitment includes:
• Working with World Wildlife Fund through the ReSource: Plastic initiative to reduce our plastic footprint.
• Partnering with The Recycling Partnership and Closed Loop Partners to improve recycling access, provide education to residents and modernize the recycling infrastructure in communities across the country.
• Increasing awareness about the value of our 100% recyclable plastic bottles.
• Introducing a new voluntary on-pack message to promote the recyclability of our plastic bottles and caps.
Watch to learn about our new initiative to get EVERY BOTTLE BACK.
Investing in Our Communities
We are working in communities across the country to reduce plastic in the environment by investing in state-of-the art infrastructure upgrades, expanding access to curbside recycling and supporting community education efforts. We’re partnering with local governments and national and community leaders to ensure our investments meet the unique needs of communities and help achieve our goal of getting Every Bottle Back.
Click on the images below to learn more about our work in each community.
All Plastic Isn’t the Same
What makes our bottles unique is what they’re made from. It’s a light and strong plastic material called PET that’s in high demand because it’s 100% recyclable and can easily be remade into new plastic bottles and many other everyday products.
When we get our plastic bottles back, they can be used by our beverage companies to make new bottles.
Our bottles are unique because they were designed to be used again and remade into something new, and not end up in oceans, rivers, beaches and landfills. PET is not a single-use plastic, or, our bottles are not single use plastic.
Supporting Community Recycling
We are partnering with The Recycling Partnership and Closed Loop Partners to help collect our valuable bottles through community recycling programs so they can be recycled. Learn how we’re working together to make recycling easier for consumers.
America’s beverage companies have saved HUNDREDS OF MILLIONS of pounds of raw materials through lightweighting and packaging reduction.
Keurig Dr Pepper will have 100% recyclable or compostable packaging and use 30% post-consumer recycled content across its portfolio by 2025.
PepsiCo will make 100% of its packaging recyclable, compostable or biodegradable by 2025.
The PlantBottle™ designed by The Coca-Cola Company has prevented 150,000 metric tons of CO2 emissions in North America alone.
Coca-Cola North America Rolls Out Bottles Made from 100% Recycled PET PlasticRead More ➔
Ann Arbor Selected for Major Investment to Reopen Recycling Facility Under Beverage Industry's Every Bottle Back InitiativeRead More ➔
Keurig Dr Pepper Begins Transition to 100% Recycled Plastic Bottles for Snapple and CORE BrandsRead More ➔
American Beverage Association Joins U.S. Plastics Pact Led by The Recycling Partnership, World Wildlife Fund & Ellen Macarthur FoundationRead More ➔
PepsiCo working to meet sustainability goalsRead More ➔
Keurig Dr Pepper Details Significant Progress Toward Goals in 2019 Corporate Responsibility ReportRead More ➔
Wisconsin’s Kenosha Selected as Next Region for Major Investment Under the Beverage Industry’s Every Bottle Back InitiativeRead More ➔
Oklahoma's Broken Arrow Selected as Next Region for Major Investments Under Beverage Industry's Every Bottle Back InitiativeRead More ➔
Fortune 500 Brands & Corporate Foundations Extend Over $54 Million in Capital Commitments with Closed Loop PartnersRead More ➔
Industry Leaders Launch Plan to Close the Loop on Postconsumer Plastic BottlesRead More ➔
Dallas-Fort Worth Metroplex Selected as First Region of Investments Under the Beverage Industry's Every Bottle Back InitiativeRead More ➔
Every Bottle Back coalition to invest nearly $3 million in D-FW recyclingRead More ➔
Coke, Dr Pepper, Pepsi execs: We are committed to reducing plastic wasteRead More ➔
America's Beverage Companies Announce 'Every Bottle Back' InitiativeRead More ➔
PepsiCo To Cut Back on Non-Recycled Plastics in Its Bottles by 2025Read More ➔
Keurig Dr Pepper Launches New Corporate Responsibility StrategyRead More ➔
Coca-Cola Creates Sample Bottles from Recycled Marine PlasticsRead More ➔
11 companies take major step towards a new plastics economyRead More ➔
DASANI Boosts Sustainability Credentials With Launch of Recyclable, Reusable and Package-less InnovationsRead More ➔