Our plastic bottles are made to be remade. We are carefully designing them to be 100% recyclable – even the caps. Our goal is for every bottle to become a new bottle, and not end up in oceans, rivers, beaches and landfills. And that means we are using less new plastic.

That’s why America’s beverage companies have launched an initiative to get Every Bottle Back. This unprecedented commitment includes:

• Working with World Wildlife Fund to measure and track progress toward reducing our plastic footprint.

• Partnering with The Recycling Partnership and Closed Loop Partners to invest $100 million to modernize and improve community recycling in communities where we can have the greatest impact.

• Increasing awareness about the value of our 100% recyclable plastic bottles.

• Introducing a new voluntary on-pack message to promote the recyclability of our plastic bottles and caps.

See How We’re Doing It

Watch to learn about our initiative to get EVERY BOTTLE BACK.

Investing in Our Communities

The Coca-Cola Company, Keurig Dr Pepper and PepsiCo are committed to using less plastic and investing in efforts to get our bottles back so we can remake them into new ones.

Click here to learn more about our work in each community.

All Plastic Isn’t the Same

What makes our bottles unique is what they’re made from. It’s a light and strong plastic material called PET that’s in high demand because it’s 100% recyclable and can easily be remade into new plastic bottles and many other everyday products.

When we get our plastic bottles back, they can be used by our beverage companies to make new bottles.

Our bottles are unique because they were designed to be used again and remade into something new, and not end up in oceans, rivers, beaches and landfills. PET is not a single-use plastic, or, our bottles are not single use plastic.

Supporting Community Recycling

We are partnering with The Recycling Partnership and Closed Loop Partners to help collect our valuable bottles through community recycling programs so they can be recycled. Learn how we’re working together to make recycling easier for consumers.

Read More

Our Progress

America’s beverage companies have saved HUNDREDS OF MILLIONS of pounds of raw materials through lightweighting and packaging reduction.

Keurig Dr Pepper will have 100% recyclable or compostable packaging and use 30% post-consumer recycled content across its portfolio by 2025.

PepsiCo will make 100% of its packaging recyclable, compostable or biodegradable by 2025.

The PlantBottle™ designed by The Coca-Cola Company has prevented 150,000 metric tons of CO2 emissions in North America alone.


Every Bottle Back Infographic